THANK YOU to the sponsors, donors, presenters, and attendees who helped make our 3rd annual New Media & Technology Conference a huge success!
FredNMT 3.0 was sponsored by Comcast Spotlight, Comcast Business Class, and VillageWorks Communications. The conference was also supported by Roy Rogers Restaurants, Frederick Marriotts, Baltimore Coffee, Giant Eagle Store #1842 (7th Street, Frederick), and Turner Photography. Scholarships for FCPS students were made possible by a grant from the Ausherman Family Foundation and donations from the Frederick Chamber's board of directors.
Conference Attendees: Click here to download a one-page document with links to presentations, news coverage, Twitter transcripts, and more (DOC).
3rd annual New Media & Technology Conference Presented by the Frederick County Chamber of Commerce
Join us on Thursday, February 24 for FredNMT 3.0! The day kicks off with a networking breakfast, and wraps up with a fast-paced closing session and a chance to win an iPad! In between, expand your knowledge with a dozen informative and interactive breakout sessions, led by expert presenters from Frederick, DC, Baltimore, and beyond.
Quick Links:
Click here to download a printable PDF schedule with session descriptions
8:00 a.m. - Kickoff Breakfast Enjoy a networking breakfast, sponsored by Comcast Spotlight & Comcast Business Class.
9:00 a.m. - Breakout Session 1
I’m on Twitter. Now What? - Learn best practices for setting goals, maintaining your account, and using third-party tools with Twitter. Find out how to measure activity and results, and how to avoid “advanced mistakes.” Presented by Michelle Forman (APHL) and April Finnen (DynPort Vaccine Company) Taming the Tools - What do you need to get done at work? How will you use technology to meet your goals with your organization’s limited resources? Learn how to create a technology strategy and find affordable solutions by leveraging open-source software options. Presented by Matt Burkhardt (Impari Systems) Mobile: The New Wild West - Does your business need a mobile strategy? Find out how to expand your marketing with mobile solutions, including apps and existing tools like Foursquare and QR codes. Presented by Jon-Mikel Bailey (Wood Street, Inc.) and Beth Schillaci (VillageWorks Communications)
I’m on Twitter. Now What? - Learn best practices for setting goals, maintaining your account, and using third-party tools with Twitter. Find out how to measure activity and results, and how to avoid “advanced mistakes.” Presented by Michelle Forman (APHL) and April Finnen (DynPort Vaccine Company)
Taming the Tools - What do you need to get done at work? How will you use technology to meet your goals with your organization’s limited resources? Learn how to create a technology strategy and find affordable solutions by leveraging open-source software options. Presented by Matt Burkhardt (Impari Systems)
Mobile: The New Wild West - Does your business need a mobile strategy? Find out how to expand your marketing with mobile solutions, including apps and existing tools like Foursquare and QR codes. Presented by Jon-Mikel Bailey (Wood Street, Inc.) and Beth Schillaci (VillageWorks Communications)
10:00 a.m. - Morning Break Coffee, tea, and water available in the lounge area. Sponsored by Baltimore Coffee & Tea.
10:10 a.m. - Breakout Session 2
Building a Community - Do you have what it takes to build a successful online community? Find out how to evaluate available tech options (including features and customization), and how to maintain and grow your community. Presented by Ali Allage (Boost Labs) Building an Internal Social Media Team - Social media is no longer a one-man show. Learn how to work with colleagues to create content and manage outreach. This discussion is for managers, employees, and job seekers. Presented by Mayra Ruiz-McPherson (Ruiz-McPherson Communications) Website Accessibility: Deciphering Section 508 & WCAG Lingo - Is your website meeting accessibility requirements? Find out how to create an accessibility checklist for your website and implement tools to evaluate the effectiveness of your web content. Presented by Michael Guill (107 Designs)
Building a Community - Do you have what it takes to build a successful online community? Find out how to evaluate available tech options (including features and customization), and how to maintain and grow your community. Presented by Ali Allage (Boost Labs)
Building an Internal Social Media Team - Social media is no longer a one-man show. Learn how to work with colleagues to create content and manage outreach. This discussion is for managers, employees, and job seekers. Presented by Mayra Ruiz-McPherson (Ruiz-McPherson Communications)
Website Accessibility: Deciphering Section 508 & WCAG Lingo - Is your website meeting accessibility requirements? Find out how to create an accessibility checklist for your website and implement tools to evaluate the effectiveness of your web content. Presented by Michael Guill (107 Designs)
11:15 a.m. - Breakout Session 3
Online Reputation Management - Learn how Network Solutions proactively mitigated online crises to maintain customer loyalty. Find out how to create strategies to increase positive online sentiment, neutralize negativity, and effectively manage crisis communication. Presented by Shashi Bellamkonda & Susan Wade (Network Solutions) Create Captivating Content to Engage Your Audience - You’re talking to your audience, but is anyone listening? Explore strategies, assess your audience, and identify the most effective tools. Find out how different types of content (blog, video, podcasts, white papers, and more) are used to build brand engagement. Presented by Daria Steigman (Steigman Communications) Using Google Analytics - Google Analytics is a powerful tool, with many features and in-depth data about visitors to your website. Learn how to use this free software to evaluate and improve your website, email campaigns, search engine rankings, and more. Presented by Jeannine Morber (Morber Marketing Group)
Online Reputation Management - Learn how Network Solutions proactively mitigated online crises to maintain customer loyalty. Find out how to create strategies to increase positive online sentiment, neutralize negativity, and effectively manage crisis communication. Presented by Shashi Bellamkonda & Susan Wade (Network Solutions)
Create Captivating Content to Engage Your Audience - You’re talking to your audience, but is anyone listening? Explore strategies, assess your audience, and identify the most effective tools. Find out how different types of content (blog, video, podcasts, white papers, and more) are used to build brand engagement. Presented by Daria Steigman (Steigman Communications)
Using Google Analytics - Google Analytics is a powerful tool, with many features and in-depth data about visitors to your website. Learn how to use this free software to evaluate and improve your website, email campaigns, search engine rankings, and more. Presented by Jeannine Morber (Morber Marketing Group)
12:15 p.m. - Lunch Pick up your box lunch in the lounge area. Enjoy informal networking with other attendees. All session rooms will be open and available for participants to relax during lunch.
12:50 p.m. - Breakout Session 4
21st Century Email Marketing - Dispel misconceptions and get clarity in your email marketing practices. Discussion includes A/B testing, measurement, growing your audience, avoiding spam filters, and increasing engagement. Presented by Christopher S. Penn (Blue Sky Factory) Sharing is the New “Tell a Friend” - Are you making it easy for your customers and fans to tell their friends about your organization? Learn how to implement and optimize online sharing tools on your website, email campaigns, and social media profiles. Presented by Carie Lewis (Humane Society of the United States) Expand Your Brand with Online Video - Learn how to create educational, fun, engaging, and sharable videos for your website. Discussion includes DIY tips on recording, editing, uploading, optimizing, and sharing your videos online. Presented by Whitney Hahn (Digital Bard Video)
21st Century Email Marketing - Dispel misconceptions and get clarity in your email marketing practices. Discussion includes A/B testing, measurement, growing your audience, avoiding spam filters, and increasing engagement. Presented by Christopher S. Penn (Blue Sky Factory)
Sharing is the New “Tell a Friend” - Are you making it easy for your customers and fans to tell their friends about your organization? Learn how to implement and optimize online sharing tools on your website, email campaigns, and social media profiles. Presented by Carie Lewis (Humane Society of the United States)
Expand Your Brand with Online Video - Learn how to create educational, fun, engaging, and sharable videos for your website. Discussion includes DIY tips on recording, editing, uploading, optimizing, and sharing your videos online. Presented by Whitney Hahn (Digital Bard Video)
2:00 p.m. - Sponsor Spotlight Comcast Spotlight & Comcast Business Class
2:10 p.m. - Closing Session
We hear a lot about Facebook, Twitter, YouTube, and the other “big” networks. How can businesses find and develop audiences on smaller networks outside the major platforms? During this fast-paced session, 10 presenters will tell us about their favorite niche networks and emerging technologies. Each speaker has only 3 minutes … Don’t blink, or you might miss these great ideas! Topics include BuddyPress, Tumblr, Meetup.com, SlideShare, Quora, HootSuite, 3D Visualization, HTML5, and Google Instant.
2:45 p.m. - Closing Remarks & Grand Prize Drawing Turn in your conference evaluation form for a chance to win an iPad! Our iPad giveaway is sponsored by VillageWorks Communications.
The attendee registration deadline is Tuesday, February 15. In past years, this conference sold out quickly ... Don't miss out!
Registration is now fully booked and registration is closed. To add your name to our waiting list, please call 301.662.4164 x1.
Every attempt will be made to fulfill requests for reasonable accommodations. Please submit your request to jhibbard@frederickchamber.org or 301.662.0745 by the registration deadline.
Premier sponsorship opportunities are available for our signature educational conference. A limited number of spots are available, and commitments are due by Thursday, February 3.
Please note: Sponsorship opportunities are exclusively for Chamber member companies. To learn more about Chamber membership, call 301.662.4164.
Download the sponsor benefits & registration packet: PDF or DOC. For more information, call Jessica Hibbard at 301.662.0745.
2010 conference photos by Mary Kate McKenna.
From Baltimore:
Take I-70 W to EXIT 54- (Rt 85, East St, Buckeystown, Downtown Frederick). Bear left at light onto Rt 85 S. At the intersection Rt. 85 & 355, turn left onto 355 S. Go 1.5 mi., turn right onto Holiday Drive. At traffic circle, proceed to the third exit (Spectrum Drive). Mount St. Mary's will be the first building on the right.
From Washington DC and Northern Virginia:
Take I-270 N to EXIT 31A (Rt. 85 North, Market St.) At the first light (Spectrum Drive) turn right. Proceed along Spectrum Drive to the traffic circle and take the second exit. Mount St. Mary's will be the first building on the right.
From Leesburg, Virginia and Maryland south of Frederick:
Take Rt. 15 to Rt. 340 N. Take I-270 S to EXIT 31A. Follow DC directions.
From Gettysburg, PA:
Take Rt. 15 S and bear left onto I-270 to EXIT 31A. Follow DC directions.
From Hagerstown, MD:
Take I-70 E to EXIT 54. Follow Baltimore directions.
From Downtown Frederick:
Take Market St. (Rt. 85) S toward Buckeystown/Urbana. At traffic light follow Rt. 355 S. Go 1.5 mi. Turn right onto Holiday Drive. At traffic circle, proceed to the third exit (Spectrum Drive). Mount St. Mary's will be the first building on the right.